What is 'Freshness'?
Measures how often your content changes. Screens with stale content (<1 update/month) see 80% less engagement (source: internal testing).
How is it scored?
Weighted avg: Update Frequency (25%), Content Variety (20%), and Workflow Maturity (55%). Benchmarked against top networks.
Why does this matter?
Digital signage is a communication channel. If you don't speak, people stop listening.
