Digital vs Static
Signage Calculator
Digital signage costs more upfront. Static costs more over time. But by how much—and when does digital pay for itself? It depends on your industry.
Restaurants & QSR
Menu boards, drive-thru, dayparting. Calculate ROI based on menu change frequency.
Retail & Stores
Electronic Shelf Labels (ESL) vs price tags. Compare labor savings and price accuracy.
Corporate & Office
Lobby directories, meeting rooms. Factor in tenant changes and wayfinding.
Why We Built 3 Separate Calculators
A restaurant updating 4 menu boards 6 times a year faces different math than a retailer updating 500 price tags weekly. Generic calculators miss this. Ours don't.
| Industry | Key Difference | Example |
|---|---|---|
| Restaurants | Few displays, high impact | 4 menu boards × equal visual weight |
| Retail | Many displays, high volume | 500 price tags × frequent updates |
| Corporate | Few displays, low frequency | 2 lobby directories × tenant moves |
Frequently Asked Questions
Why three separate calculators instead of one?
Because the math is fundamentally different. A restaurant with 4 menu boards has different cost drivers than a retailer with 500 price tags. Generic calculators use averages that don't apply to anyone. Ours use industry-specific benchmarks.
Which calculator should I use if I have multiple use cases?
Use the one that matches your primary deployment. If you're a grocery store with both price tags and a deli menu board, start with Retail (larger investment), then use Restaurants for the menu board separately.
Are these calculators really free?
Yes. We ask for email only when you download the PDF report. The calculator itself requires no signup.
How accurate are the default values?
Defaults are based on industry medians from our deployment data. Adjust them to match your actual costs for more accurate results.