Your "Modern" Tech Stack is
Making Customers Hate You.
You bought the kiosks. You installed the app. You launched the QR codes. So why is your average check value flat?
Because you didn’t build a customer journey. You built an obstacle course.
Launch Friction Scorecard →
Free 3-minute audit. No login required.
The "Friction Tax": Every unnecessary second of delay costs you 2-4% in conversion.
Stop Guessing. Start Scoring.
This isn't a vague survey. It’s a ruthless assessment of your digital touchpoints:
- Ordering: Do you force registration before the menu? (Stop it.)
- Payment: How many taps from "Cart" to "Confirmed"?
- Kiosks: Are your upsells helpful or harassing?
Methodology
We analyzed 500+ restaurant tech stacks to identify the most common friction points. Our tool scores you across 5 categories and generates a "Priority Matrix" to tell you exactly what to fix first (Quick Wins vs Strategic).
Benchmarks derived from Baymard Institute UX research and QSR operational data.
Frequently Asked Questions
What is digital friction?
Digital friction is any hesitation or difficulty a user experiences when using a digital product. In restaurants, this means slow kiosks, confusing menus, or forced logins.
Does digital friction affect sales?
Yes. Research shows reducing friction can increase transaction completion rates by 15-25% and average order value by 5-10%.
How can I reduce digital friction?
Focus on "Fix First" items from your Priority Matrix. Common quick wins include adjusting menu rotation speed, increasing font sizes, and reducing upsell prompts.