How effectively does digital signage increase QSR sales?

Digital menu boards can increase sales by 3-5% overall and up to 30% for specific promoted items. By highlighting high-margin items and using motion to attract attention, you guide customers toward more profitable choices.

What is the best content rotation timing?

For core menu items, we recommend a 30-45 second duration. Promotional content (LTOs) works best at 10-15 seconds.

Do I need to display calorie counts?

In the US, FDA regulations require chain restaurants with 20+ locations to display calorie counts clearly adjacent to the price.

How does dayparting improve operations?

Dayparting automatically switches your menu based on time of day, removing clutter and speeding up decision-making by showing only relevant items.

What is the Golden Zone on a menu board?

The Golden Zone is the center/right area of the screen where customer eyes naturally fall. Placing high-margin items here yields the highest conversion.

Quick Menu Board Check

Stand in your own line during peak hours and observe

How many seconds until the first screen change? 20 sec

5 sec 60 sec

How many rotations before reaching the register?

Count full screen cycles during your wait

Can you find pricing for top 3 items without waiting? Yes No

Do customers ahead of you appear to be waiting for content to return? Yes No

If yes, this is a red flag

CMS Capabilities Review

Ask your signage provider these questions

Can you set different rotation intervals for different content types?

Do you have zone-based layouts (static + rotating areas)?

Can you schedule different rotation speeds by daypart?

Can you set variable intervals per slide?

Do you have analytics showing content performance vs. sales?

Integrations & Data

Is your POS integrated for dynamic pricing? Yes No

Is inventory integrated (86'ing items)? Yes No

📊

CMS Capability Score

5 Yes = Excellent | 3-4 = Room for optimization | 0-2 = Consider upgrade

Content Timing & Layout

Document your current rotation settings

Content Duration by Type

Core menu (categories) 30 sec Recommended: 30-45 sec

Promotional slides sec Recommended: 12-15 sec

LTO/Seasonal items 25 sec Recommended: 20-30 sec

Is pricing/calorie info always visible? Yes No

Screen Layout

What percentage of screen is static (always visible)? 50%

0% (all rotating) 100% (all static)

Target: 40-60% static content

Content Quality

Is content updated monthly (LTOs, seasonal)?

Rate your food photography quality (1-5) 3

1 (Basic) 5 (Premium)

Are animations smooth (no stuttering)? Yes No

Readability

Can you read item descriptions from 15ft? Yes No

Are prices clearly associated with items? Yes No

Does the layout feel cluttered? Yes No

Hardware & Compliance

Physical health and regulatory requirements

Hardware Health

Are all screens fully functional (no black screens)? Yes No

Is brightness adequate (visible in sunlight)? Yes No

Are there visible artifacts (dead pixels, burn-in)? Yes No

Compliance & Standards

Are calorie counts displayed per FDA rules (digits = price size)?

Is allergen info accessible/visible?

Does content follow brand guidelines (fonts/colors)? Yes No

Is text contrast high enough for WCAG (accessibility)?

Your Audit Results

Score and recommendations based on your inputs

—

/ 100

Calculating...

📊 Detailed Scoring Breakdown

Category Breakdown

✅ What You're Doing Well

Recommended Actions

📅 Book Free Consultation

Score weights (Timing 35%, Layout 40%, CMS 25%) are based on SeenLabs operational experience and industry benchmarks.

Quick Menu Board Check

CMS Capabilities Review

Integrations & Data

Content Timing & Layout

Content Duration by Type

Screen Layout

Content Quality

Readability

Hardware & Compliance

Hardware Health

Compliance & Standards

Your Audit Results

📊 Detailed Scoring Breakdown

Category Breakdown

✅ What You're Doing Well

Recommended Actions

Quick Wins (This Week)

Medium-Term (This Month)

Strategic (This Quarter)

Quick Menu Board Check

CMS Capabilities Review

Integrations & Data

Content Timing & Layout

Content Duration by Type

Screen Layout

Content Quality

Readability

Hardware & Compliance

Hardware Health

Compliance & Standards

Your Audit Results

📊 Detailed Scoring Breakdown

Category Breakdown

✅ What You're Doing Well

Recommended Actions

Quick Wins (This Week)

Medium-Term (This Month)

Strategic (This Quarter)

Get Your Full PDF Report

Your Report is Ready!

Frequently Asked Questions

📊 Scoring Methodology

Content Timing (35%)

Layout & Design (40%)

Operational Health (25%)

Benchmarks Source