Digital Signage ROI Calculator
Is It Worth The Investment?
Don't guess. Calculate your exact Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR).
Used by Retail, QSR, and Corporate networks to justify CapEx budget.
Calculate ROI Now →
3-minute analysis. Download PDF report.
Benchmark: Successful deployments see 12-18 month payback periods and 3-8% sales lift. Can you beat the average?
Justify Your Budget
CFOs don't care about "engagement." They care about NPV and IRR. Our tool speaks their language:
- Full TCO: Includes hardware, installation, CMS licenses, and electricity.
- Benefits Modeling: Account for sales lift, print savings, and labor productivity.
- Scenarios: Compare Conservative vs Optimistic outcomes instantly.
Methodology
This calculator relies on 2024 industry pricing data and validated uplifting benchmarks from DOOH research. Default assumptions (e.g., 50% viewability, 3% lift) are visible and adjustable.
Frequently Asked Questions
How accurate is this calculator?
It uses industry-standard benchmarks validated across thousands of retail and QSR endpoints. We provide range-based scenarios (Conservative to Optimistic) to avoid false precision.
Is digital signage worth it?
Generally, yes. If you print menus or posters often, the OPEX savings alone often cover the hardware cost in 18-24 months. Add in sales lift from video motion, and ROI accelerates significantly.
What industries are supported?
We have pre-built templates for Retail, QSR/Restaurants, Healthcare, Corporate, Hospitality, and Education/Campus networks.